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Munich. For BMW, joy is a statement – about sheer
driving pleasure, and the conscious enjoyment of life. Joy is as much
a motivator as it is a promise. Most of all, it is a powerful feeling
that creates an optimistic view of what lies ahead. For the first
time, this joy can now also be experienced through the sense of smell,
with the two new BMW fragrances AMBERNESS and BERGAMOOD.

Stefan Karch, Head of BMW Lifestyle & Licensing,
explains: “The new BMW fragrances AMBERNESS and BERGAMOOD convey the
hallmark BMW joy in a new way. Like the BMW brand, they are immersive,
inviting and expressive. As daily companions, they make a special
statement that customers can identify with, and that emphasises the
emotional aspect of the BMW brand.”

Marco Vidal, CEO of Mavive S.p.A., adds: “Developing
AMBERNESS and BERGAMOOD was an exciting challenge. BMW has shaped the
automotive world and Mavive stands for pushing boundaries within the
fragrance industry. The synergy arising from this collaboration
resulted in two new fragrances and a unique sensory experience.”

Fresh and invigorating, sensual and calm, or a combination of both.
The new BMW fragrances deliberately transcend gender boundaries and
will smell equally gorgeous on everyone. Both eaux de parfum work as
standalone scents or develop very special and highly individual
fragrance experiences when combined and/or applied in different
concentrations. Mavive goes beyond using the highest-quality
ingredients to create an experience of joy and turn it into an
everyday companion. It uses EmotiWaves, developed by dsm-firmenich, a
company specialising in fragrances and flavours. This technology is
grounded in leading-edge, patented and certified neuroscientific
findings. It uses natural ingredients to influence and amplify emotions. 
AMBERNESS offers a sensual experience that conveys tranquillity and a
feeling of beauty. French clary sage and Guatemalan cardamom provide
an earthy accord that is followed by Italian bergamot and Egyptian
geranium. Madagascar vanilla, Indonesian patchouli and Haitian vetiver
create an enchanting allure.
BERGAMOOD has a fresh and invigorating effect. The top note rings
with the scents of Italian bergamot and mandarin, enriched with pink
pepper. Lavender and petitgrain leave a lasting impression.
Liquidambar and musk round off the fragrance, for a lively and
stimulating effect.

The bottle shape evokes the iconic BMW Headquarters building
in Munich.The bottles for BERGAMOOD and AMBERNESS
have a minimalist design. They are made of transparent glass, and
their cylindrical shape evokes the iconic BMW Headquarters building in
Munich. The black cap of each bottle is embossed with the BMW logo.
The round rim and the metal finish of the cap make the bottle look
particularly sophisticated. The label with its white background uses a
similarly bold design.
BMW is committed to the climate goals of the Paris Agreement and
implements strict requirements down to the last detail. The new
fragrances are no exception. They meet the highest quality and
sustainability standards and contain only natural and sustainable
ingredients. Even the high-quality box is made from FSC‑certified paper.

Mavive has been creating fragrances for 120 years.
The new scents were created in close collaboration with Mavive,
a company owned by the Vidal family, which has been developing
fragrances for over 120 years. Today, Mavive has a presence in more
than 90 countries. The two BMW scents were created by world-renowned
perfumers Frank Voelkl and Alexandra Monet.
The new BMW fragrances AMBERNESS and BERGAMOOD will be available in
selected perfumeries as well as in the BMW Lifestyle Online Shop ( and at
selected BMW dealerships from May.
The eaux de parfum are priced at 62.00 euros for 50 ml and 85.00
euros for 100 ml. 
 
In case of queries, please contact:
 

Corporate Communications
Cypselus von Frankenberg, Product Communication BMW Automobiles
Telephone: +49-89-382-30641
E-mail: Cypselus.von-Frankenberg@bmw.de
 
Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de
 
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
 

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide;
the company has a global sales network in more than 140 countries. 
In 2024, the BMW Group sold over 2.45 million passenger vehicles and
more than 210,000 motorcycles worldwide. The profit before tax in the
financial year 2024 was € 11.0 billion on revenues amounting to €
142.4 billion. As of 31 December 2024, the BMW Group had a workforce
of 159,104 employees. 
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.  
 
www.bmwgroup.com
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