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The Chery, which has exceeded the boundaries with the new energy and intelligent technology vehicles it offers to the global market, introduced the HIMLA Pickup series to the world, representing a new step for the brand at the 2025 Shanghai Automobile Industry Fair. Chery’s HIMLA series is a strategic response to this change. The name ım Hımla ile represents the bold and practical values ​​of the target audience, inspired by the admiration and the spirit of conquest of mountain peaks. Himla met with great interest in the fair; It covers a wide range of compact, medium and large Pickup van with a large number of power-acrma system options, including gasoline, diesel and completely electric versions. This versatility meets different needs from commercial use to family transport and off-road adventures. Chery believes the principle of “globalization is localization”. At this point, HIMLA was designed according to the Middle East’s off-road modification requirements, Central and South America’s freight transportation needs, or regional driving habits, regulations and standards to meet Europe’s transition to electric moves. He represents Chery’s tireless climbing spirit and reaches new summits for the “Technology -oriented Chery ında in the global Pickup market. Chery, one of the world’s leading automotive manufacturers, officially introduced a completely new HIMLA Pickup series, which represents a new step for the brand at the Shanghai Motor Industry Fair. This was an important turning point in the global strategy of the Chinese automobile manufacturer. HIMLA, which was realized at a time when the global Pickup market grows rapidly, reflecting Chery’s strategic goals in this segment, as well as redefining the future of traditional pickup models through three basic columns, including complete product portfolio, energy transformation and intelligent technologies strengthening. “The Chery brand remains loyal to its original purpose and continues to be the first choice of family -oriented customers, Zez said Chery International Deputy General Manager of International. In addition, Himla’s strategic vision, referring to, “Himla, can offer superior performance in all kinds of land, which helps every user to reach the land of his dreams,” he said. Globalization means not only to open up to individual markets, but also to accurately predict sector trends. While the use of Pickup turns to focusing on the purpose of “lifestyle and work”, from completely practical purposes, HIMLA represents Chery’s technological skill in redefining global transportation scenarios. HIMLA series is based on Chery’s 28 -year technical expertise, and Nev also takes advantage of three basic components of vehicles and the advantages of being a pioneer in the smart connection. Thus, the value chain of the global Pickup market is actively reshaped. In addition to the world promotion of the HIMLA Pickup series, the Chery flagship TIGGO 9 CSH, led by the Hybrid product range at the 2025 Shanghai Automobile Industry Fair by introducing the developed skills of the Chery Super Hybrid (CSH) also drew attention. The introduction of the HIMLA model enrichs Chery’s product range in recent years, Pickup -class tools have gone beyond its traditional function purpose and have turned into versatile vehicles that combine its very productivity with the attractiveness of the lifestyle. The global Pickup market is now entering the golden age of growth. According to the latest IHS data, global pickup sales reached 5.67 million in 2025 and is expected to exceed 6.3 million by 2030. This means about 1.8 %annual growth (CAGR). A multidimensional trend, including transition to electricity, smart technology and special use, has also emerged. Chery’s HIMLA series is a strategic response to this change. The name ım Hımla ile represents the bold and practical values ​​of the target audience, inspired by the admiration and the spirit of conquest of mountain peaks. One of the basic elements of Chery’s global strategy; It covers a wide range of compact, medium and large Pickup van with a large number of power-acrma system options, including gasoline, diesel and completely electric versions. This versatility meets different needs from commercial use to family transport and off-road adventures. While Hımla represents an important turning point in Chery’s global strategy, it also plays a leading role in the transformation of Pickup vans into high -quality and human -oriented vehicles through new energy and smart innovation. With HIMLA, an important step towards becoming a global brand with technology -oriented brand, which started as a modest brand and reached to one of the Fortune Global 500 companies, has always been motivated by technological innovations. In an age of gasoline -powered vehicles, it exceeded basic technology obstacles, including engines and transmissions. In the new energy and intelligent transportation race, Chery seized leadership by turning to future areas such as battery cells and artificial intelligence. At this point, the HIMLA series continues this heritage by hosting the “Global Five Star Safety Standard”. Equipped with high -resistant body structure, smart driving support systems and advanced battery security technology, the vehicle guarantees user security under the world’s complex road conditions. Chery believes the principle of “globalization is localization”. At this point, HIMLA was designed according to the Middle East’s off-road modification requirements, Central and South America’s freight transportation needs, or regional driving habits, regulations and standards to meet Europe’s transition to electric moves. The “Single Zone, One Strategy” approach enables real localized solutions to be achieved. With the support of Chery’s powerful global sales and service network, HIMLA is preparing to enter the market. To date, Chery has established more than 1,700 dealers abroad, as well as local research and development centers and production bases in important markets. “Technology Export + Market Development + Localized Operations” model enables HIMLA to adapt to regional requirements quickly and gain the trust of global users. Himla not only is a technological response to Chery’s Pickup world, but also radically changes the perception of value of the global Pickup market. Himla, which strengthens from Chery’s innovative spirit, accelerates the development of the global Pickup market in line with four basic values, as passenger -oriented design, intelligence, premium and new energy use. HIMLA offers a more cost -effective and specially designed delivery option for users around the world. He represents Chery’s tireless climbing spirit and reaches new summits for the “Technology -oriented Chery ında in the global Pickup market.

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