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Born from the synergy of China’s global export leader Chery in automotive with Smartmi Tech, Icar greeted the world at the 2025 Shanghai Automobile Industry Fair. Refablishing product perspectives in order to be competitive in the smart electric vehicle market, İcar believes that it will create more attractive mobile life scenarios for users around the world by constantly renewing product classes and discovering the limits of personalized transportation. The brand, which plans to spread its global existence to over 100 countries and establish a network consisting of more than 2,000 experts around the world, officially introduced the first global product V23 at the Shanghai Automobile Industry Fair. 2025 Shanghai Automobile Industry Fair, one of the most important fairs in the world automotive sector, opened its doors. The fair, which hosts the promotion of many innovations and developments in the sector in the new period in which automotive evolved into mobility, witnessed the world launch of İcar and Omoda & Jacoo models created for international markets. Icar, which has become the groundbreaking focal point of the fair, has come to the fore with its innovative and original aspect since its establishment. Targets young people and young people! Born from the synergy of Chery’s technological expertise and Smartmi Tech’s internet -based philosophy, İcar has a unique innovative DNA. On the one hand, Chery has technological “intense power olan that manifests itself in product quality and developed continuously with innovation; On the other hand, it also contains a cultural “soft power ından with an ideological essence. İcar, the first innovative brand of Chery based on an internet -based philosophy, is strategically targeting young people and young people around the world; People who value personalized experiences and emotional values, exhibit an inexhaustible passion for an adventurous life, also pioneered avant -garde aesthetics and redefine contemporary Trendy Inborn Players together. Outdoor activities such as camp, fishing, walking, climbing and jogging have become a part of your youth lifestyles. They are retro dreamers, camp enthusiasts, renewal enthusiasts and city travelers. For these pioneers, İcar brings together the best resources and advanced technology in the world. It creates both extraordinary cool and value -oriented, sophisticated, sophisticated tools by understanding users in depth, responding to their world views and ultimately empathy with them. It will spread to more than 100 countries in three years! It is widely accepted that the market for intelligent vehicles with alternative drive technology is increasingly developed today and more and more new brands and models are available. However, due to the fact that product designs are not homogeneous and recurrent designs, the interest of consumers decreases compared to the previous years and this leads to decision fatigue in consumers. The latest data show that J-Tarzı vehicle models have shown a strong sales momentum in recent years and demand a strong market demand. Consumer demands go beyond the benefit transportation and focus on more and more emotional interaction. This stands out as an important catalyst. İcar brings together aesthetic design and technological subtlety by skillfully bringing together retro-classical elements with avant-garde trends. This strategic merger, beyond time, creates timeless, iconic models and promotes continuous innovation in product categories. İcar attaches strategic importance to developing successful products and constantly improves its capabilities in the fields of interpreting customer predictions, optimizing product definitions, acquiring online traffic and cost activity. The company quickly transformed into an automotive initiative that puts an emotional impact on the vehicle development process and combines an internet -based philosophy with traditional production expertise. As it is known, the product range of ICAR includes both battery electric vehicles (BEVs) and long-range electrical vehicles (Reevs) with various designs, including off-road skills, technical-oriented designs and inter-species morphological concepts. In three years, İcar plans to spread its global presence to over 100 countries and to establish a network of over 2,000 experts around the world. The aim of this strategic expansion is to provide more comprehensive, customized products and enjoyable lifestyle experiences to more users worldwide. V23 appeared at the Shanghai Motor Show! V23, the first global product of ICAR, was officially introduced at the Shanghai Motor Fair. The vehicle, which exhibits a steep stance with its square and powerful lines, combines the textured emphasis with a completely closed grill and divided headlamps with horizontal design elements; Thus, he combines his original personality with land aesthetics. The vehicle, which is based on a completely new architecture, offers powerful geometric parameters on the land and offers unexpected excellent transition features. This model is designed for trend and cool players, especially looking for city adventurers and off-road experiences. It successfully brings together beautiful appearance, driving pleasure, user -friendly structure and practical functionality. With a global approach, ICAR redefines product perspectives in order to be competitive in the smart electric vehicle market. The brand believes that it will create more attractive mobile life scenarios for users around the world by constantly renewing the product classes and discovering the limits of personalized transportation.

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