In addition to the prestigious ‘Best of the Best’ awards, Hyundai Motor also secured 14 ‘Winner’ awards at the Red Dot Award: Brand & Communications Design 2024.In the Advertising category, Red Dot recognized Hyundai Motor for its ‘Dogbility’ ad campaign and the FIFA Women’s World Cup ‘How Far We’ve Come’ ad campaign. The company also won in the Film & Animation category for its ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ and the FIFA Women’s World Cup ‘How Far We’ve Come’ campaigns.Hyundai ‘Advanced Air Mobility: Supernal’ and the accompanying Supernal Book won in the Corporate Design & Identity category, demonstrating Hyundai Motor’s commitment to the concept of society moving and connecting through a new mode of transportation.The Brand Design & Identity category recognized Hyundai Motor’s heritage ‘PONY’ exhibition branding as well as the related Retrace Magazine’s ‘PONY’ issue and Retrace Collection’s ‘PONY’ book. The Hyundai Re:Style 2023 Achieving Book also won in the Brand Design & Identity category.Hyundai Motor’s IONIQ Lab in Bangkok was recognized in both the Spatial Communications and Retail Design categories, while the HMG Driving Experience Center in Korea won in Retail Design.Finally, Hyundai Motor’s CES booth took home a ‘Winner’ award in the Fair Stands category for conveying the company’s vision for hydrogen energy and software-driven transformation.These multiple awards across various categories showcase Hyundai Motor’s consistent excellence in brand design and communication. Many of the projects have already won other prestigious awards, such as the iF Design Award 2023, IDEA Design Award 2024 and New York Festival Advertising Award 2024, further enhancing the company’s global recognition.
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