Mercedes-Benz cars division sales fell 3.6% and revenue fell 5.7% in the first quarter of 2025. Profit also fell dramatically by 23.9%.

The sales decline continued for Mercedes in Q1 2025 in an unfavorable economic climate. Mercedes-Benz Cars division sales fell 3.6% from 462,978 to 446,300 units. Sales of electric models continued their decline in Q1 2025 when only 40,706 electric models were sold compared to 47,521 in the same period in 2024. In contrast, sales of PHEV models increased from 42,656 units to 46,108.

Thus, sales of pure electric models account for just 9.1% of total sales. Mercedes hopes that sales of electric models will increase with the launch of the new Mercedes CLA, whose prices were announced a few days ago. Mercedes-Benz Cars’ turnover fell 5.7% to €24.238 billion from €25.713 billion, while adjusted earnings before interest and taxes (EBIT) fell 23.9% to €1.758 billion from €2.456 billion.

Profit margin also fell by 1.7%, from 9.0 to 7.3%.

Sales of Mercedes-Benz vans fell even more, by 21.3%, from 105,425 to 82,943 units. Although sales of electric vans rose 59.4%, from 2,980 to 4,749 units, they accounted for only 5.7% of total van sales. Mercedes-Benz Vans division revenue fell 16.6% from €4.893 billion to €4.080 billion, and adjusted earnings before interest and taxes (EBIT) fell 40.6% from €800 million to €475 million.

At the group level, Mercedes-Benz Group’s turnover fell 7.4% from €35.873 billion to €33.224 billion and net profit fell substantially by 42.8% from €3.025 billion to €1.731 billion. Shareholders aren’t too happy either, as earnings per share fell 39.1% from €2.86 to €1.74.

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