Official launch of “Mobility Pass” by Minister Françoise Gatel

Mrs. Françoise Gatel, Minister responsible for rurality, officially launched this Friday, March 21 in Chenevelles (Vienne) the “Pass Mobilité” program this Friday March 21 in Chenevelles (Vienne)which aims to offer young people easy access to professional trips thanks to the Citroën Friend.

This project, supported by the State and funded by the green funds dedicated to rural mobility, was designed to meet the needs of young adults living in territories where transport solutions are limited. Tested in Chenevelles, this program is intended to be generalized In order to help rural communities to lift the brakes on access to employment and training.

The official launch took place in the presence ofÉdouard George, director of Citroën Francethus reaffirming Citroën’s commitment as a partner of rural communities. The initiative will be presented during the Congress of Rural Mayors of France (September 26-28)where a partnership between Citroën and the association of rural mayors of France will be signed in order to encourage the adoption of this system in other territories.

An innovative project to remove the obstacle of mobility of young people in rural areas

As part of this local experimentation, the town hall of Chenevelles has set up “Solidarity friend”an unprecedented program allowing young people aged 18 to 25 to access a vehicle without a permit subject to achieving a few hours of civic engagement for the benefit of their municipality.

Cyril Cibert, president of the association of rural mayors of Vienne and mayor of Chenevellesunderlines the major issue of this initiative:

“The absence of mobility solution is a major obstacle to the professional integration of young people. When you live 16 km from a city center and families cannot afford to buy an additional vehicle, it is urgent to act. We want to raise this obstacle so that our young people can access their professional and training meetings.”

Thanks to the“friend-solidary” application developed by a local companyyoung people can reserve a Citroën Friend by justifying their need (job interview, professional appointment, training). The final validation is carried out by the town hall, guaranteeing optimal use of the system.

An ambitious partnership between Citroën and rural communities

Committed to sustainable and accessible mobility, Citroën, a French brand, was selected with its friendly vehicles as part of this Mobility Pass initiative, aimed at being deployed nationally.

Édouard George, director of Citroën Franceinsists on the importance of this partnership:

“We are proud to participate in this local experimentation, which provides a concrete response to a fundamental need in rural areas: the mobility of young people. Too often, geographic distance becomes a brake on employment and training.”
“Citroën Ami is much more than a simple vehicle: it is an accessible mobility solution, easy to drive from 14 years, and economical. Thanks to this partnership, we allow young people to move freely, while reducing the financial impact for them and their families.”

A project funded by the State thanks to the green funds dedicated to rural mobility

The device “Pass mobility” Formally enrolled in public policies for supporting rural areas. It benefits from State financing via green funds dedicated to rural mobilitythus facilitating the acquisition of vehicles by the municipalities.

Cyril Cibert highlights the social scope of this project:

“When you live in the campaign, it is the double penalty: no transport and employers who struggle to recruit for lack of mobile candidates. This project brings a concrete, immediately operational solution.”

A structuring partnership for the future of rural mobility

When Congress of Rural Mayors of France (September 26-28, 2025)Citroën and the association of rural mayors of France will sign a Structuring partnership To offer a Citroën friend’s offer to rural communities. This collaboration highlights The usefulness of Citroën Friend To meet the mobility challenges of young people and strengthen the dynamism of the territories.

By integrating this project, Citroën affirms his commitment to sustainable and inclusive mobility And strengthens its link with the mayors of France, key players in local development.

Édouard George concludes on the essential mission of this initiative:

“A job interview should never be compromised by a lack of mobility. With the ‘Mobility Pass’, we do much more than providing vehicles: we give young people a chance to access employment and we contribute to the dynamism of rural areas.”