Giorgio Armani Fashion Week of Milan 2025

Fiat delivers the first two models of the 500th Giorgio Armani Collector’s Edition in Giorgio Armani when opening Milan 2025 fashion week

On the occasion of the opening of Milan Fashion Week, John Elkann, president of Stellantis, and Olivier Francois, CEO of Fiat and Chief Marketing Officer de Stellantis, gave Giorgio Armani the first two models of the Fiat “500th Giorgio Armani Collector’s Edition” produced in the Mirafi factory in Turin, Partnership between the two emblematic Italian brands.

Olivier François, CEO of Fiat, and Chief Marketing Officer of Stellantis, said: “Today, by delivering these two models in limited edition to Giorgio Armani, we seal this prestigious collaboration which allowed us to reach levels of know-how, treatment and details never seen before in this segment. The 500th Giorgio Armani Collector’s Edition embodies the brand’s vision to create a change of perspective towards a more sustainable world, based on the two world -renowned Italian brands. I would like to thank Giorgio Armani for his personal involvement in this project. »»

Promoting electric vehicles is essential for a sustainable future, and Fiat is fully committed to this path. The strategy is based on two principles: redefine the electric car and highlight beauty. Beauty brings joy, responsibility and driving pleasure, thus making electric cars attractive and ethically responsible. This promotes a transition to a lasting future. With this vision, the Centro Stile de Fiat, in collaboration with and the Armani design team, created the Fiat 500E Giorgio Armani Collector’s Edition, combining Italian elegance and ethical commitment to change the world in style.

This discount coincides with the arrival of the model in concession and represents an official way of paying tribute to Giorgio Armani for his confidence in a common vision.