The Regione Piemonte rally ended this weekend by posing the first stones with a return as symbolic as he was expected: that of Lancia in rally. At the heart of this event, an emblematic place has crystallized attention and popular fervor: the Lancia Corse HF Villageinstalled in the center of Alba. A real rallying point, this ephemeral village welcomed thousands of visitors to a festive and immersive atmosphere, celebrating the sporting heritage of the Turin brand, its technological ambitions and the cultural wealth of Piedmont.
Established in the Langhes region, listed as a UNESCO World Heritage Site, the Lancia Corse HF Village proposed a dense and exciting program, like the brand’s revival. Dynamic trials of the new Ypsilon – in its hybrid and 100 % electric variations -, a highly anticipated revelation of the Ypsilon HF highly 280 horsepower muscular version, and masterful exhibition of 25 historic models carefully selected by the Cinzano Rallye team: everything has been thought to seduce both enthusiasts and the curious of an electrified future. To further expand the audience, Lancia shared the highlights of the live weekend on its official channels-Facebook, Instagram and Tiktok-, thus strengthening the emotional link between the brand and its global community.
The enthusiasm aroused by this return to the sources was not denied during the press conference organized on site. Faced with a dense audience, Luca Napolitano, Managing Director of Lancia, Eugenio Franzetti, director of Lancia Corse HF, and Miki Biasion, ambassador of the sports program and double world rally champion, detailed the brand’s ambitions and the first results already very promising. The highlight of the weekend was also offered by Biasion himself, during a round of honor greeted by an ovation. Absolute icon of the great hours of the rally and eternal associated with the Lancia coat of arms, he perfectly embodies this bridge between glorious past and ambitious future.
Undisputed star of the event: the new Ypsilon Rally4 HFdeveloped under the biasion leadership. In just four months, more than 90 units have already found takers. And for its very first rounds in competition, the little Lancia did not fail to shine. The Finn Roni Kauppinen won from the first time that opened the Regione Piemonte rally, while Gianandrea Pisani and Nicola Biagi went up on the podium as part of the Italian championship Sparco reserved for two -wheel drive. The arrival of crews on Piazza San Paolo-including Vigliaturo-Corradini, Fiore-Casalini and Kauppinen-Kartunen-was greeted as an event in itself, each receiving a engraved commemorative plaque, testimony of a strong moment in the history of Lancia Corsica HF.
Technically, Lancia Ypsilon Rally4 HF is aimed at young drivers wishing to embark on competition. Its 3 -cylinder turbo engine of 212 horsepower, coupled with a 5 -speed Sadev box and adjustable suspensions signed Öhlins, makes it a formidable weapon for this category. The success of Trofeo Lancia Rallywhich will start on May 8 during the Rally Targa Florio, is a dazzling illustration: complete before its launch, it will have 40 crews engaged, including 25 pilots under 35, 7 foreigners and 2 100 % women’s teams. The key, a price of 360,000 euros and, for the winner if he is under 35 years old, direct integration into the official program of Lancia Corse HF in FIA ERC 2026. A rare opportunity that only adds to the aura of this initiative.
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