Munich. The BMW Group sees design as a transformative
force that contributes to dialogue and enables new forms of
cooperation. The motto of this year’s munich creative business week
(mcbw) “How to design a vibrant community” reflects this view. In
these times of increasing polarisation, design plays a key role in
encouraging community and developing innovative solutions. Claudia
Fräßdorf, Head of BMW Group Color & Material Design, artist Morag
Myerscough, and sociologist Prof. Dr. Armin Nassehi will use the New
Modes VI Talk to highlight the role of design in social structures.
Since the first mcbw in 2012, the BMW Group has been a dedicated
partner of the event, underscoring its ongoing commitment to a
sustainable and inclusive future. The 14th edition of mcbw – taking
place on 10 – 18 May 2025 – will see creatives, companies and students
of design, architecture and business meet up in Munich to share ideas
on current issues. “Design brings people together and creates
innovative ways for us to interact with one other,” emphasises Adrian
van Hooydonk, Head of BMW Group Design. “It opens up a wide variety of
perspectives and crafts sustainable solutions.”

 

New Modes VI / “Me in a bigger We”
BMW Group Design is teaming up with Die Neue Sammlung – The Design
Museum to host the sixth New Modes event, which explores the unifying
quality of design. The members of this year’s panel for “Me in a
bigger We” – Claudia Fräßdorf, Head of BMW Group Colour & Material
Design, artist Morag Myerscough and sociologist Prof. Dr. Armin
Nassehi – will examine the role of the individual within the
collective and the transformative power of design. The event will take
place on 18 May 2025 in the X-D-E-P-O-T space at the Pinakothek der
Moderne (a contemporary art, architecture and design venue in Munich)
and provide a platform for discussing innovative design approaches.
The talk will be chaired by Sonja Pham, freelance journalist and
Deputy Editor-in-Chief of creative publication Grafikmagazin.
 

Panel members:

Prof. Dr. Armin Nassehi: The renowned sociologist is
Chairman of the Senate at LMU München and Deputy Chairman of the
University Council, and has been a Member of the Bavarian Ethics
Council since October 2024. His work focuses on analysis of societal
transformation processes and the idea of a “society of the present”.

Morag Myerscough: With her boldly colourful
installations, the London-based artist creates places where people can
meet and feel a sense of belonging. On 26 June, her project FLUX will
open up a “third place” in Munich’s Kunstareal cultural hub. Running
for five years, FLUX will offer visitors an interactive public space
“where your imagination can run wild, filling your heart with joy” –
and provide an inviting location for people to gather together.

Claudia Fräßdorf: As Head of BMW Group Colour &
Material Design, Claudia Fräßdorf uses a holistic approach to develop
tailored design concepts that bring together innovative materials,
pioneering technologies and sustainable values. In this way, she
shapes the tactile and aesthetic identity of the brand’s models with a
keen sense for our constantly changing world.

BMW Group x munich creative business week
mcbw will be staging a multitude of events focusing on the challenges
and possibilities of contemporary design. The BMW Group is using this
platform to share its vision of a sustainable and inclusive future and
to showcase innovative approaches to design.
 
You can find further information on the event programme and
registration at www.mcbw.de/en/.
 
In the event of enquiries please contact:

 

BMW Group Corporate Communications
Laura-Marie Kremser, Spokesperson BMW Group Designworks, UI/UX Design
Telephone: +49-89-382-98114
E-mail: laura-marie.kremser@bmwgroup.com
 
Steven Woerns, Spokesperson BMW Group Design
Telephone: +49 151 601 169 92
E-mail: steven.woerns@bmw.com
 
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de

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