World-Class Cyclist Tadej Pogačar Joins Continental in Long-Term Partnership

At just 26, Tadej Pogačar, who has been riding for UAE Team Emirates-XRG since 2019, is considered one of the best cyclists in the world. In 2024, he made history, finishing first in the Giro d’Italia, the Tour de France and the Road World Championships, alongside multiple Monument victories – a feat achieved by only two riders in history. He also claimed titles at Strade Bianche and Liège-Bastogne-Liège.

But Pogačar‘s impact goes far beyond competition. Through his foundation and the “Pogi Team” development squad, he’s dedicated to nurturing young cycling talent in Slovenia and beyond. Off the bike, he connects with millions of fans through his authentic, down-to-earth presence on social media. His pursuit of speed and precision isn’t limited to cycling either — it’s mirrored in his love for high-performance sports cars. Tadej Pogačar represents not just success, but empathy and true sportsmanship.

The long-term partnership between Tadej Pogačar and Continental is a goes beyond sport – it’s a shared commitment to safety, performance and mutual respect on the roads.