Introduced at CES 2024, DICE (Digital Curated Experience) transforms autonomous mobility by offering personalized, optimized services. DICE offers sharing and subscription-based services, integrating with users’ personal devices seamlessly to offer a tailored experience. DICE extends the concept of a ‘smartphone on the road’, bringing a user focus to software-defined vehicles (SDVs) and enhancing user interaction through its innovative gesture-controlled 3D ‘Ring Pad’.Powered by a green hydrogen-based fuel cell, DICE not only provides transport but also purifies the air, contributing to cleaner cities. Its robotics technology, including the Plug and Drive (PnD) module, facilitates flexible driving modes, such as diagonal driving and zero-turn capabilities, improving maneuverability. Hyundai Motor envisions DICE’s integrated technologies as crucial for a safe and sustainable future in mobility.Inside, DICE offers an immersive environment with ‘Natural Warmth’ design themes, featuring eco-friendly materials and biophilic elements, while its services adapt to users’ needs through bio-signal tracking and artificial intelligence (AI) analysis.

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