The third highest sales year in Rolls -Royce history – Automobile Magazine

Rolls-Royce delivered 5,712 vehicles in 2024 and reached the third highest sales amount in its history. The capacity of Bespoke and Coachbuild was expanded by investing more than 300 million £ in Rolls-Royce’s Center in Goodwood. While the European region provides record sales, Specter was the most demanded model.

Rolls-Royce Motor Cars announced that it has invested exceeding £ 300 million to expand its production facility in Goodwood. The brand’s 2024 performance confirms the strategy of creating value to its customers with its most complex, personal and valuable handmade luxury products and providing a unique customer experience with the most complex, personal and valuable handmade luxury products of the brand for Bespoke and the third highest sales record in the history of the company.

Rolls-Royce has the largest investment of one-time since the opening of the factory on January 1, 2003 and makes its production facility ready for the transition to the future of the Battery Electric Vehicle (BEV).

Production is made up to 28 vehicles per day

In Goodwood, approximately 300 people were employed, while only one vehicle was produced a day. Although the Goodwood production facility has undergone significant changes in the last 20 years, the building remained largely the same, while the number of employees increased by 8 times and the brand started to produce up to 28 vehicles per day.

More than 2500 people are employed in Rolls-Royce’s house in Goodwood, including production and craft positions that require many high skills. Planning permission for the expansion of Rolls-Royce’s house is granted in 2024, while the field preparation and landscaping works are continuing.

An average annual increase in BESPOKE

During the year 2024, the Rolls-Royce Bespoke collective, which consists of expert designers, engineers and craftsmen, has undertaken some of the most creative and technical most challenging projects to date. As a result, unique and impressive masterpieces emerged, each reflecting the interests and personality of each of them.

Bespoke value increased by an average of 10 %per vehicle each year, reaching the highest level in the history of the company.

Rolls-Royce Phantom Extended received the most comprehensive BESPOKE orders throughout the year. In addition, Specter’s Bespoke potential was noticed and became the second highest Bespoke content of 2024.

The Middle East was the largest Bespoke region in terms of average value per vehicle, followed by North America and Europe.

A unique customer experience

Private Offices, who offers the highly personalized experience of ordering Rolls-Royce to its customers from Goodwood, reflects the brand’s determination to Bespoke. In 2024, New York and Seoul were added to the branches in Dubai and Shanghai.

Rolls-Royce’s world-wide dealer partners continued to invest in the brand’s updated visual identity and showroom concept.

Whispers, a special application for Rolls-Royce users, continued to grow in 2024 with an increase of 55 %in the number of members. With the application, customers can access their vehicles while accessing special information about the brand. With this application, a close connection is established between the brand and its customers.

Global sales reached 5.712 in 2024

In 2024, Rolls-Royce introduced 4 models with Cullinan Series II, Ghost Series II and their Black Badge series. While extremely successful launch provides continuous demand for Rolls-Royce models, it has enabled global sales to reach a total of 5.712 annually, the third highest level.

2024 was also the first full delivery year in which spectre production continued to increase. Specter was the most demanded model in Europe last year, while customers said that the brand’s most recognized features further strengthened the experience of ‘Waftability, Silence and’ Magic Carpet Journey ‘experience.

Considering all regions, Cullinan, Specter and Ghost were the most demanded Rolls-Royce models in 2024, respectively. In addition, the brand’s flagship, Phantom will celebrate its 100th anniversary in 2025, while maintaining the status of being the most rare rolls-Royce.

The largest sales zone in 2024 North America

In 2024, North America was the largest sales zone of Rolls-Royce Motor Cars in terms of the number of vehicles delivered to customers, while many regions such as Europe, Middle East and Asia Pacific have signed record sales. Rolls-Royce is safely looking at the brand’s next electric car, which will be introduced to 2025.

Chris Brownridge (Chief Executive, Rolls-Royce Motor Cars) indicating that he produced the most detailed, personal and valuable tools in the history of Rolls-Royce Motor Cars in 2024; “Record Bespoke results in 2024 show that our customers’ interest in the brand has increased gradually and the desire to create more ambitious, valuable vehicles is strengthened. In this way, Rolls-Royce users enjoy an extraordinary and highly personalized experience. It also emphasizes our customers and emphasizes. he said.